Dubai-based public relations and influencer marketing agency, POP Communications has been appointed as the PR agency for K7L in the GCC. K7L is a Kuwaiti cosmetics brand that offers a range of makeup, nail and beauty products to suit every woman on all occasions. POP Communications will be responsible for creating brand awareness for K7L across the GCC as well as implementing communications strategies through media relations and influencer engagement.
“The Middle East is the world’s fastest growing beauty market and we are proud to be representing a brand such as K7L,” says Zainab Imichi Alhassan, Managing Director, POP Communications. “They are disrupting the status quo, proving that made in Arabia beauty can contend with global brands in terms of quality and packaging.”