POP Communications secures unique recreation centre 

Dubai-based public relations and influencer marketing agency, POP Communications has been appointed to represent The Smash Room in the UAE. Launched in May 2018, the alternative leisure concept provides a therapeutic and safe space for customers to unleash frustration and anger. POP Communications will be responsible for strengthening the brand’s reputation through strategic PR activities and media relations in the UAE.

“We love working with unusual and fun businesses such as The Smash Room, which is a reflection of the creative genius of its founders Hiba Balfaqih and Ibrahim Abudyak who have worked so hard to create something that is authentic and a necessity,” says Zainab Imichi Alhassan, Managing Director, POP Communications. “The Smash Room’s innovative approach to dealing with stress is the first of its kind in the UAE and we are really excited to be a part of their journey.”