Saudi-based fashion directory app, Fashtory has appointed POP Communications as its PR agency in the GCC. Fashtory is an app that connects fashion consumers to active designers across the region. POP Communications will be responsible for all media relations and influencer engagement in the GCC.
“Fashtory has revolutionised the fashion industry in the region which is fast-paced and ever changing,” says Zainab Imichi Alhassan, Managing Director, POP Communications. “We are thrilled to become part of their journey as this exciting new brand moves from start-up to major industry player.”