Sports and automotive communications specialists, Performance Communications has been appointed by General Motors to represent GMC, Cadillac and ACDelco in the Middle East. General Motors is an automotive manufacturer and service provider for a range of brands including Cadillac, GMC and ACDelco. Performance Communications will provide communications support and manage all PR activities for Cadillac, GMC and ACDelco through strategic consultation, product communications, event support, press fleet administration and crisis management across the GCC and Levant countries.
“When it comes to motoring in the Middle East, few manufacturers are woven as closely into the region’s automotive fabric as Cadillac and GMC,” says Ian Drinkwater, Director, Performance Communications. “To be appointed to work with such genuinely iconic brands is a source of great pride to all at Performance and is indicative of the quality of service the agency has come to be known for.”