Online sustainable lifestyle magazine goes live
The first digital eco and sustainable magazine in the Middle East, theethicalist.com launches. Founded by Anthea Ayache, she brings with her a diverse background in journalism, having previously worked at Friday magazine part of Gulf News as Senior Features Writer and most recently with its radios stations Radio 1 and Radio 2 as Radio Presenter.
Theethicalist.com offers content from around the world ranging from the latest news, zeitgeist reports, exclusive interviews with eco heroes and a focus on social businesses that have positively impacted the environment with an aim to engage, inspire and enhance the lives of readers across the UAE. The online magazine will also include lifestyle features on fashion, beauty, food and travel with an eco and philanthropic twist that is accessible by readers and an option to subscribe to receive newsletters, discounts and tailored information.
The new launch will also see the appointment of Karen Pasquali Jones to the role of Managing Editor, having worked in the UK with Love It! magazine, part of News UK and Sky magazine before moving to the UAE and most recently working with Friday magazine as Editor. In her new role, she will contribute and manage the editorial content of the online magazine.
“We’re thrilled to bring something completely new and unique to Dubai,” says Anthea Ayache, Founding Editor, theethicalist.com. “Theethicalist.com isn’t just a website, it’s a brand and a way of life. We’re here to help, inspire and encourage everyone to be the best they can be and to look after themselves, the community and the planet. We deal with subjects from the hyper-local to global in an engaging way.”