Online fashion and lifestyle platform, hubb.fashion launches. Founded by Shweta Bhatia, a graduate of journalism and business fashion from London College of Fashion and most recently Fashion and Beauty Editor at Femina ME. The new digital platform focuses on the modern woman and features news and editorial content that offers a 360 degree fashion, beauty and lifestyle experience from the industry in the Middle East to the rest of the world. Hubb.fashion will also provide an interactive section for readers to add to existing narratives and send in their contributions to be published online without the need to subscribe.
“Hubb means ‘Love’ in Arabic and love is for everything that this country has to offer,” says Shweta Bhatia, Founder and Chief Creative Officer, hubb.fashion. “At Hubb we aim to inspire, fascinate and share the experience of every story personally to each reader. Our site is about taking a break from your routine and coming online to unwind and explore your areas of interest. We bring our readers a little bit of everything – after all, we Hubb everything that’s trending.”