The Walt Disney Company Europe, Middle East and Africa has appointed Omnicom Media Group as lead agency to handle its communications planning and media implementation, effective July 1, 2014. This will be at a regional level and in the UK and Ireland, Germany, Switzerland and Austria, Central and Eastern Europe, Nordics, and the Emerging Markets – Middle East, Greece, South Africa and Turkey.
In a separate move, The Walt Disney Company MENA has signed Omnicom Media Group’s agency OMD to handle its social media in the Middle East.
“Furthering its goal of bringing content to consumers on platforms they prefer, The Walt Disney Company MENA has appointed OMD as its social media agency in the Middle East,” says Didier Vanneste, Country Head, The Walt Disney Company MENA. “We saw in OMD’s approach a potent blend of science and creativity. With their proven experience in crafting social media strategies and executions, we believe OMD is ideally placed to give Disney its true voice in the region via social media channels. As we grow our fan base in MENA, conversing in both English and Arabic is of paramount importance. Disney MENA believes this partnership will bring many exciting initiatives (and a little bit of magic) in the social space.”
Nadim Samara, Managing Director of OMD UAE and Lower Gulf adds, “We all grew up with Disney so its only fair that we should now contribute to Disney’s growth. This is a very meaningful appointment for us since not only did we win the account internationally, but we will also be handling their social media in this part of the world. This new partnership represents an exciting and fun opportunity for us to deploy specialist services such as social media, and we look forward to coming up with some magical innovations in the space with and for the master wizards of entertainment.”