Noor Bank has launched a new month-long television commercial (TVC), starting January 2015, as part of a major brand-building initiative to coincide with the bank’s seventh anniversary celebrations.
The 30-second TVC targets investors and customers travelling to and within high footfall areas in Dubai. The brand film is set to air in-flight across 14,000 Emirates Airlines flights, as well as over 60 prominent screens at Terminals 1 and 3 of Dubai International Airport and across two giant screens on Dubai Mall’s walkways throughout January. In addition, it will play on a loop across Noor Bank’s ATM and CCDM displays in the city, the Noor Bank website and Noor Bank’s social media pages.
“The launch of the television commercial enables us to increase our brand visibility to a large cross-section of the Emirates’ population, including prospective investors and customers,” says Hussain Al Qemzi, CEO, Noor Bank. “As we mark our anniversary month, this brand film provides Noor Bank a flying start to consolidate the previous year’s accomplishments and rise to achieve greater success in 2015.”
In 2014, the Dubai-headquartered sharia-compliant bank underwent a major rebranding campaign that witnessed a transformation from Noor Islamic Bank to Noor Bank. The change was inspired by the rethinking of a number of internal touch-points, such as Noor Bank’s branches, websites and forms.