Universal McCann (UM), has announced the appointment of Ziad Chalhoub as its new Regional Investment Director. He will be based at UM’s Hive H.Q. in Tecom and will report to Rizk Naifeh, Executive Vice-President of MCN Media. Chalhoub’s remit will see him overseeing all media trading in the GCC and the Levant for UM’s and Magna brands. Ziad has worked on the region’s largest multinational accounts for blue-chip brands including PepsiCo, Du, Kingdom Holding and Beiersdorf, among others.
“In a fragmenting and evolving media marketplace, UM is more than ever committed to securing its market-leading position and competitive edge by recruiting the very best talent that the region has to offer,” said Rizk Naifeh, Executive Vice-President of MCN Media. “Ziad’s appointment is tangible proof of UM’s continual quest for excellence and he will be a valued member of the UM team.”