Arabian Radio Network (ARN) has launched a new digital radio station, RedFest Radio to celebrate the success of Virgin Radio’s RedFestDXB. Available for digital streaming online and on the Virgin Radio app, the new station will feature talent including this year’s headliners and some of the biggest artists from previous years’ festival as well as broadcast exclusive interviews with artists. Virgin Radio RedFestDXB will take place at the Dubai Media City Amphitheatre on February 2-3, 2017.
“As the largest radio network in the Middle East, we serve an audience of over 3.8 million listeners a day,” says Steve Smith, COO, Arabian Radio Network. “Our investment in digital has been significant as we aim to super serve specific demographics, while keeping them engaged with our core radio brands. Virgin Radio RedFestDXB is a great example of a brand we have grown and developed, which we are now turning into a pop up radio brand itself.”