New Facebook platform to rival LinkedIn

Facebook is rumoured to be working on the development of a new product called Facebook at Work, which will allow users to keep their personal and work profiles separate. While the layout is expected to be very similar to the traditional Facebook interface – including a newsfeed and groups – Facebook at Work will be entirely separate from personal accounts, with no information from a user’s social profile appearing on an individual’s professional page and vice versa.

Facebook’s new platform will include collaborative tools for work, allowing users to chat with colleagues, connect with professional contacts and collaborate over documents. With this in mind, the new enterprise-focused product is set to compete directly with professional social networks LinkedIn and Google Drive.

In order for the venture to be successful, Facebook will need to win the trust of corporate IT chiefs, guaranteeing that professional information will not fall into the hands of rival businesses. It is understood that some development of Facebook at Work is taking place in London.

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