Following the recent launch of its new features, Matched Audiences and Lead Gen Forms, LinkedIn has appointed Ziad Rahhal to the role of Head of Marketing Solutions, MENA. Ziad joins the professional network with over ten years of experience in the sales and marketing industry, having previously worked with Nimbuzz B.V as Managing Director, MENA, where he oversaw the launch of several digital advertising solutions across the region. In his new role, he will develop strategies for the growth of LinkedIn’s new products, which will enhance audience targeting, as well as oversee the progress of their existing features across the MENA region.
“With the recent announcement of the 500 million milestone globally, it really couldn’t be a better time to join LinkedIn and I am excited to be a part of the team,” says Ziad. “In the complex world of B2B buying, we are looking to help brands not only engage with professionals, but drive and convert leads – and it’s exciting to join a platform leading in this field.”