Dubai-based advertising company, International Advertising Services (IAS) Media has appointed Dana Ksaybi to the role of Vice President – Digital Division. With over six years of experience, Dana previously worked as Digital Solutions Specialist at Bayt.com, AMEinfo and most recently Thomson Reuters, where she provided digital solutions across the Reuters publications. In her new role, she will work closely with Vice President, Binu Matthew to handle the accounts for Reuters and The Washington Post with a focus on harnessing strategies and effective solutions to engage audiences with the regional titles.
“Established 25 years ago in the region, IAS Media continue to enjoy strong relationships with some of the World’s foremost publishers,” says Ali Asgar Mir, Founder and Managing Director, IAS Media. “Having Dana on board will greatly strengthen our ability to connect the region’s leading marketers and their agencies with these publishers.”