Mindshare, part of global media agency network WPP, is set to hold a media conference under the theme of Content Decoded on January 19, 2016. The conference will be held in The Annex, Burj Khalifa Dubai, and will offer a lineup of experts from a range of different industries, who will teach participants how to utilise data for more creative content, as well as how to deliver content at a scale, amongst other topics.
“At our core, Mindshare’s first priority is to maximise the return on investment for our business partners,” says Samir Ayoub, CEO, Mindshare MENA. “The way content is initiated, developed and used has changed over time. This event will help professionals from any industry use the tools and insights that our panel has created from years of experience. Using their techniques, our attendees will be wowed by measurable impact of adaptive, data-powered content developed for their business.”