The Middle East Brand Summit is to be held in Dubai on June 2 2015. The summit will debate a range of topics including brand experience in the financial services sector, social enterprises and how aligning brand values with corporate social responsibility strategy can pay off.
Organised by Transform magazine, the second edition of the summit will bring industry leaders together for a programme that includes case studies, best practice examples and discussion around the industry’s pressing issues. Transform will also share the findings of its latest research, in association with YouGov, on the attitudes towards brands in the Middle East. Highlights of the summit will include a panel with Wael Bittar, Manager of branding agency Tonic Internaional, and Altaf Ladakm, COO of Roshan, an Afghani telecommunications provider, discussing ‘Social business: Putting social purpose at the centre of an overall business strategy’.
“The Middle East region has seen a positive transformation in branding and advertising over the last five years or so,” says Liz Foggitt, Publishing and Events Manager, Transform. “The region is not only breaking new ground in terms of international benchmarks for advertising and communication, but it is also home to some of the world’s best advertising and branding communities.”