Tech giant Microsoft has laid off its global advertising sales team. The layoffs within the the Microsoft Advertising division are the result of the 18,000 proposed job cuts announced this summer, and are expected to affect staff members across the US, UK and other global offices, charged with selling advertising space across Microsoft’s MSN, Bing, Xbox, Outlook, Skype and Windows 8 properties. The executive team of Microsoft’s advertising division remains in place.
In the attempt to streamline the business towards profitability, the division is restructuring around more senior members of staff, focused on selling advertising solutions across its entire portfolio – stated above – rather than having large and separate sales teams for the different properties. In keeping with this restructure, former Advertising Senior Director of Strategy for global accounts and agencies, Bruno Fiorentini Jr., has been promoted to the Head of Microsoft Advertising’s global accounts and agencies team. Additionally, Microsoft Advertising has promoted Stephen Kim to lead the Microsoft Advertising worldwide marketing organisation. Previously General Manager of Microsoft Advertising’s global creative solutions team, Stephen will be responsible for driving worldwide trade marketing and consumer audience marketing for Microsoft Advertising.
The closure of Microsoft Advertising has been under speculation for some time, as the company had only a 2.45 percent share of the global display advertising market last year. The market is currently dominated by Google, which had a 31.92 percent share, with Facebook claiming 5.82 percent.