MenaMarketPlace has partnered with US-based PubMatic, a leading programmatic advertising platform, in an exclusive relationship that brings PubMatic’s global sell side platform (SSP) technology and services to MENA advertising buyers for the first time. The new partnership aims to capitalise on the increase in advertising spend predicted in the MENA region, which will rise to $5.7 billion by 2017.
“This strategic partnership with PubMatic will help publishers take advantage of the evolving media landscape, driving clear ROI for their digital ad inventory,” says Vincent Pelillo, Managing Director, MediaMarketPlace. “Through integrating with the industry-leading software automation platform that PubMatic provides, we have created the first premium programmatic marketplace for MENA publishers and media buyers.”
Rob Jonas, Chief Revenue Officer at PubMatic adds, “The catalyst for our expansion to the MENA region has been the tremendous publisher demand for the PubMatic platform across EMEA. MenaMarketPlace provides significant value to publishers looking to take more control of their digital ad inventory. Local and global ad networks, DSPs, trading desks and agency holding groups will now be able to reach targeted audiences in a premium online environment.”
The PubMatic One Platform technology includes Yield Optimisation and real-time bidding-based functionality, offering an automated and transparent solution to publishers and media buyers. Additionally, PubMatic’s platform innovation will include solutions that are expected to become increasingly relevant as the programmatic advertising market matures in the MENA region. These solutions include – audience and data management platform capabilities, as well as private marketplace functionalities that are already in place.