Dubai-based boutique PR and digital brand activation agency, McCollins Media has won the account to handle all social media operations for Nature’s Variety, a pet food company. Headquartered in Nebraska, USA, Nature’s Variety is a food company that provide natural, holistic and nutritionally balanced meals for pets and empowers people to choose a variety of forms and flavours for their pet’s optimal health and happiness. McCollins Media will work on strategising and implementing social media communications to raise awareness of the brand and successfully establish its presence in the UAE market.
“We are extremely happy to have Nature’s Variety on board,” says Meghna Kothari, Director, McCollins Media. “Within our team itself, we have a lot of animal lovers, who are passionate about the brand and can’t wait to get started on devising and delivering out-of-the box campaigns.”