Lowe MENA helps Unilever attain World Record

MCN agency Lowe MENA has helped its client Unilever obtain an official Guinness World Record for its Ramadan campaign – with the largest collection of clothes for donation, consisting of 146,411 items for the Comfort and OMO brands.

The Lowe-Unilever team worked on the project from concept to completion, and were on stage during the event to recognise the achievement. Key team members included Sujay Nanavati, Anoop George and Sarah Nassar.

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