Ketchum Raad welcomes Ashraf Shakah

Ashraf Shakah has joined Ketchum Raad Middle East as Managing Director. Ashraf most recently held the position of Business Director at BPG Cohn & Wolfe, and has previously held leadership roles with ASDA’A Burson-Marsteller in the UAE and Jordan. Ashraf brings over 18 years of experience to his new role, where he will be based in Dubai and responsible for managing Ketchum Raad’s teams across the Middle East.

“Ashraf’s considerable experience in the region aligns very well with our client needs and our plans for continued growth,” says John Higgins, Senior Partner and CEO, Ketchum International.

Ashraf adds “It is exciting to join Ketchum Raad Middle East, the agency at the forefront of the communications industry in a region that is going through rapid change, as it helps governments, businesses and people in the Middle East realise their aspirations for more positive perceptions. I’m already impressed by the team’s determination to seize these opportunities, and I’m looking forward to helping them accelerate that journey.”

For further information, contact Dhaliya Zankawi at / +971 (0)4 425 8977

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