For the second consecutive year, Ketchum Raad dominated the healthcare sector at the Middle East Public Relations Association (MEPRA) Awards held last night. The event recognised the Ketchum Raad ME team as Best Practice in Healthcare & Services for their partnership with AstraZeneca Gulf on the Safe@Heart campaign.
The campaign, targeted at Gulf Nationals who are at risk of heart disease, those who have been diagnosed with a heart condition or those who have had a heart attack, has resulted in over 5400 people taking part in heart health screenings and hundreds signing up for a 12 week programme that encourages them to make easy yet impactful changes in their daily habits to benefit their health.
“Healthcare is a packed space with a lot of important messages vying for an opportunity to be heard,” says Nicola Gregson, Managing Director Ketchum Raad Middle East. “Campaigns need to be intelligent, strategic and extremely well executed to capture the media’s attention and reach their target audience. I couldn’t be more proud of my team for their success with Safe@Heart. We are expanding our healthcare offering in 2014 and look forward to partnering with our existing and future clients to deliver even more impactful and effective communications across the sector.”
Abigail Dawson, Account Director and Regional Healthcare Lead at Ketchum Raad Middle East added, “This is the second year in a row we have received the Best Practice Healthcare and Services award and we are truly proud to be taking it home again. Projects like Safe@Heart are the reason we are in communications. As a healthcare team, we are genuinely passionate about working with our clients to help them achieve their business goals as well as communicate with patients and customers and empower them to change their lives positively.”