Kassab Group launches major growth expansion

Kassab Group, a media services and solutions provider for the MENA region, has launched a major expansion programme by enhancing its senior management structure, acquiring new projects and restructuring its sales division. Kassab has appointed an advisory board, consisting of Semaan Choueiri, Strategy and Planning Director, Kassab; Mohammad Awad, Director, Kassab; and Hicham Adra, President, Ardan Fitzroy Enterprises.

In addition to this, Kassab has also appointed Patrick Brais as Chief Operating Officer, Gerard Rustorm who takes over as Chief Commercial Officer, and Bashar Nsheiwat as Senior Planning, Strategy and Business Development Director. The expansion also includes acquisition of new projects, specifically Sky News Arabia and expansion of the Dubai Metro project advertising concession.

“We have embarked on an ambitious expansion programme in the UAE, Kuwait, Bahrain, Algerian and Iraq, and it was therefore imperative to strengthen our senior management team and restructure our sales division,” says Ghassan N. Adra, Chairman and CEO, Kassab Group. “Kassab endeavours to deliver quality service, and we can achieve this goal only with the best and most experienced talent pool.”

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