Ipsos has secured the online and digital business for Mediaquest, effective of this month. The newly-formed agreement means that Mediaquest will work exclusively with Ipsos, as data providers and market research analysts covering numerous areas including audience measurement. Ipsos will also offer mobile audience measurement, a service including two panels in KSA and the UAE, through a unique mobile app to help companies better understand mobile consumption behaviours in terms of app and web browsing.
“We are very pleased to be joining forces with Mediaquest to provide them with insights and data on numerous topics,” says Elie Anoun, CEO, Ipsos Connect, Middle East Asia Pacific (MEAP) region. “This is a very promising venture and we are certain it will be a fruitful one.”
Julien Hawari, Co-CEO, Mediaquest, adds “We are very pleased to reinforce our business with Ipsos. The solutions they provide us on data, measurement and research allow us to increase the granularity of our understanding on our audience. Our digital arm, dotmena and our mobile network meMOR, will undoubtedly benefit from these solutions.”