INTEGR8 to handle new launch for Palestinian-based mall

Dubai-based creative communications agency, INTEGR8 has been appointed to represent LACASA Holdings for the launch of Mall of Palestine. Set to launch in Ramallah, Palestine in 2019, the new shopping destination will feature over 200 retail, F&B and entertainment units. INTEGR8 will handle all the branding, social media and communications activities to create awareness for the mall leading to its launch, in addition to the on-going communication management thereafter.

“Partnering with an innovative development such as Mall of Palestine is an honour for us,” says Ayman Jaber, Founder and Executive Creative Director, INTEGR8. “ Having worked on Ad campaigns in Palestine in the past, I am very confident that we will be able to successfully communicate the essence of the brand within the country as well as provide LACASA Holdings with the best integrated media approach.”