Instagram celebrated it’s five year anniversary this week in Dubai, with a projection on the Burj Al Arab. Amy Cole, Brand Development Lead, EMEA and Instagram’s sixth employee, came to the Emirate to take part in the company’s 12th Worldwide InstaMeet. The celebrations follow Instagram’s recent announcement that it will make advertising available to more businesses, allowing marketers in the MENA region to share ads with Instagram’s community of 400 million members worldwide.
“People are communicating visually and using images to experience the world around them, and this is incredibly true in the UAE and Middle East,” says Amy. “With the high smartphone penetration in the region, these devices in our pockets have caused a shift in communication, from words to images. With 80 million photos posted to Instagram every day, if something is happening, it’s likely being captured on Instagram.”
Jonathan Labin, Head of Facebook, MENA, adds “People come to Instagram to experience the world through images, find inspiration and connect through shared passions. This backdrop sets Instagram up to be a powerful mobile advertising platform for businesses and marketers globally. Our launch partners have already inspired people with their creative storytelling, and we’re excited to see what else brands in the Middle East and North Africa will bring to the community.”