Initiative to represent cosmetic brand

Natural cosmetic brand, Beesline has appointed Initiative MENA as its media agency. Initiative’s Beirut branch will be responsible for developing and executing digital media strategies for the brand across Iraq and the Kingdom of Saudi Arabia.

“We’re happy to announce the new business win,” says Philip Issa, Levant Managing Director, Initative. “The opportunity to work with Beesline, a regional brand, with a global potential is thrilling. Beesline is focused on driving stronger connections with consumers and we see digital as a key channel in achieving that.”