Initiative MENA has added the Singapore Tourism Board (STB) to its portfolio of clients. The agency will be responsible for the social media management and paid social advertising activities in the GCC region for the board, focussing on KSA, UAE and Qatar as core markets. Initiative will be raising awareness of Singapore as a tourism destination to tourists from the Middle East through the promotion of a range of cultural, shopping and tourism opportunities.
“Our network strength and team spirit helped secure yet another key social media win, continuing what has already been a hugely successful year for the team,” says Ziad Ghorayeb, Head of Digital MENA, Initiative. “We believe that our ears-to-ground approach and our understanding of social media will help us make a significant contribution to raise awareness of Singapore tourism and help STB achieve their business goals.”
Mohamed Firhan Abdul Salam, Area Director, Singapore Tourism Board, Middle East and Africa, adds “We are pleased to join forces with Initiative MENA, and look forward to a long-lasting and collaborative relationship. Initiative has innovative digital ideas as well as an experienced team, and we felt that they would be our trusted strategic partner on this journey.”