Infiniti in the Middle East has announced the appointment of Four Communications as its new Middle East PR agency. The announcement builds on the recent appointment of Craig D’Silva to head up its PR and Corporate Communications activities across the Middle East and Africa (I-MEA). The dedicated PR function will integrate with Infiniti’s regional marketing activities, headed up by Francesca Ciaudano, Deputy General Manager, Marketing and PR.
A self-professed petrol head, D’Silva brings with him more than eight years of regional Corporate Communications and automotive PR experience, including work for major automotive brands such as BMW, MINI, Ferrari and Rolls-Royce.
“As the Middle East’s fastest growing premium car brand in the first quarter of 2015, we know the importance of effective communications,” says Francesca Ciaudano, Deputy General Manager, Marketing and PR, Infiniti Middle East. “The creation of a dedicated PR function and the appointment of a new agency allows us to increase the focus of Infiniti’s communications here in the region.”
Craig D’Silva adds “I am happy to be joining Infiniti at this exciting time, as it continues to grow its brand across the region. I look forward to utilising my expertise and providing strategic direction for Infiniti as a leading automotive manufacturer in the Middle East.”
Four Communications will provide strategic direction and tactical support in positioning Infiniti as the premium automotive car brand across the GCC and the wider Middle East region.