Dubai-based strategic corporate communications consultancy, In2 Consulting has welcomed Louise Oakley to the role of Director of PR. A journalist for over a decade working on titles such as Hotelier Middle East and Caterer Middle East at ITP Publishing, Louise was most recently Director of Marketing and Sales for the Jumeirah Group, where she was responsible for the marketing, PR and digital strategy for a portfolio of 40 F&B outlets.
In her new role, Louise will support Managing Partner Anne Bleeker and the team with PR strategy and planning, account management, business development, media relations and content development for the agency’s hospitality PR accounts.
“At In2 Consulting, every client works with the Partners and Directors of the business and I love this personalised, collaborative approach,” says Louise. “I’m looking forward to creating exciting campaigns for our clients.”
Anne adds “Louise’s experience means she is uniquely placed to deliver a results-driven PR strategy for hotel, F&B and travel clients and create stories that cut through the clutter in today’s media. We’re delighted to welcome her to our talented team as we focus on growth in 2016.”