Dubai-based agency IHC has won the GCC integrated communications account for Travelex. A specialist in foreign currency exchange, Travelex trades in more than 80 currencies and makes tens of millions of transactions annually. IHC will be tasked initially with strategic PR, before the full social media marketing remit, in order to raise general brand awareness across the gulf countries for Travelex, through generating and driving creative news and features content.
“A client of Travelex’s magnitude is the cherry on the top of a number of fantastic client wins for our PR team in 2015,” says Ian Hainey, Managing Director, IHC. “We’re absolutely delighted to have won a hard-fought pitch to land this exciting regional account. Most of us have exchanged money at some point and we are now placed to give fantastic insight from the market leader on all manner of currency topics.”
Megan Landauro, Global PR Manager, Travelex, adds “We chose IHC as they’re clearly an agency in tune with what today’s media want and need. Their straight talking, honest and non-patronising approach makes them the perfect fit for our team and brand. The entire IHC team is highly experienced across many disciplines, which is really important for us as it means they can provide well-rounded and informed counsel.”