Gulf Life, the inflight magazine for Bahrain’s national carrier Gulf Air, has received a new look. The redesign is the culmination of a comprehensive review of the magazine’s content, style and tone to better service its audience – whether 35,000 feet in the air, or in an airport lounge.
In addition to an updated logo and cover, the August 2015 issue of Gulf Life is also the first issue to be available as a digital edition via the issuu platform, which readers globally can download free of charge on any mobile device, tablet or desktop.
“We wanted something that reflected the expanding network of Gulf Air and its well-travelled passengers,” says Mairead Walsh, Editor, Gulf Life. “The new look is energetic and aspirational. We expect our new online presence will only increase our readership and awareness of the Gulf Air network.”
Edward Marr, Head of New Product Development and Business Development, GN Publishing, adds “We are immensely proud of the great standards Mairead and her team achieve each month for Gulf Life. As with all our products, nothing delights our teams more than producing engaging content that excites our readers, whilst clearly communicating our clients’ message.”