Grey secures Duracell

Grey Group Middle East and Africa (MENA) has been appointed to handle all brand communications for Duracell. The agency will be looking to drive business communication for the consumer battery company through a series of strategic communications, marketing and branding strategies across the MENA region.

“Our Dubai team is excited to be driving Duracell’s business communication forward in the region and further boosting the brand’s image, exposure and performance in the MENA marketplace,” says Nadim Khoury, Chief Operating Oficer, Grey Group MENA.”With our local and regional expertise as well as access to various channels and vast creative resources, Grey Dubai is primed for leading Duracell’s communication, marketing and branding strategies towards achieving the brand’s ambitions in the region.”

Karim El Masry, Senior VP for Central Eastern Europe, India, Middle East and Africa (CEEIMEA), Duracell, adds “Duracell has been powering people around the world for more than 50 years. As the world’s leading manufacturer of high-performance alkaline batteries, we are pleased to be partnering with Grey Dubai  in delivering our message to consumers and connecting our brand with the diverse cultures of the MENA region.”