Google tests ad-free subscriptions

Google has launched a new service, which allows users the option to pay to prevent advertisements appearing on sites. Known as the Google Contributor, it enables users to subscribe as little as one (US) dollar per month to avoid ads popping up whilst browsing online.

Users can choose to subscribe between $1 and $3 each month to remove all Google-served ads on participating websites, though any third-party advertising on select sites will remain. The ads are then replaced with a small message, which thanks the user for being a contributor, and the space is filled instead with a pixelated pattern. On mobile devices, there is an option to have them removed entirely.

The Google Contributor service is beginning with 10 publishing partners, including Imgur, WikiHow, Mashable and Science Daily.

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