Dubai-based multimedia organisation, GN Media has launched a new sponsored content creation team, REACH. The new team is a collaboration of editorial, multimedia and commercial talents that aims to provide innovative as well as creative content solutions to brands across the region.
“As audiences become more sophisticated and selective in the way they view advertising and at times even ignore it, it is vital that publishers, brands and advertisers collaborate on finding new, creative solutions,” says Anshuman Joshi, Publisher, GN Media. “We see content as being at the heart of this and we have some of the region’s leading content creators who can produce brilliantly creative, engaging stories for brands. “Whether this is digital, video, social or print, brands need to engage with audiences and earn their attention and trusted, clever content helps do this.”