FP7/BEY to handle cosmetics company

Full-service advertising agency, FP7/BEY has been appointed to represent cosmetics company, L’Oréal across the Levant region. FP7/BEY will be responsible for the social media and digital scope for L’Oréal brands including L’Oréal Paris, Maybelline, Yves Saint Laurent, Lancôme and Kiehl’s. The agency will also provide creative innovation through an integrated approach for all their flagship brand campaigns in Lebanon, Jordan and Iraq.

“As a global network, we’re equipped with the framework, knowledge and talent to handle social media,” says Nassif Abou Aloula, Business Director and Head of Digital, FP7/BEY. “Whilst it is conventional for businesses to approach social as a silo discipline and give it the leftovers of their marketing investment, we’re very happy and excited to be able to work with clients such as L’Oréal who understand today’s ecosystem and have integrated social into everything they do.”