Finalists for the DDFC/Vogue Fashion Prize chosen

Vogue Arabia and the Dubai Design and Fashion Council (DDFC) have selected 10 ready-to-wear and accessories finalists for the 2016 DDFC/Vogue Fashion Prize. The prize, awarded to the Arab world’s most promising fashion talent, was launched in 2015 in partnership with e-commerce platform Farfetch and aims to invigorate regional talent by providing a yearly programme for emerging Middle Eastern designers to showcase their abilities. Over 100 different designers from 12 countries across the Arab world applied this year and, following a vote from the selection committee, five ready-to-wear and five accessories designers have been chosen as finalists. Viewers can follow the ten Fashion Prize finalists at, or on social media using the hashtag #FashionPrize.

Winners of the DDFC/Vogue Fashion Prize will be announced this Autumn, with the winning ready-to-wear and accessories designers receiving a financial production grant as well as the opportunity to sell their collections to a global audience exclusively on and through a retail pick-up from Farfetch boutique partners; Browns, London; Curve, USA and Al Ostoura, Kuwait. Winners will also receive an advertising campaign promoting their retail launch, media/press coverage and mentorship.

“The Fashion Prize aligns with our vision to invest in ecosystem development and elevate the regional fashion scene,” says Deena Aljuhani Abdulaziz, Editor-in-Chief, Vogue Arabia. “There’s no shortage of emerging talent in the Arab world and with the power and scale of the Vogue brand as well as partners like Farfetch, the Fashion Prize will provide our region’s designers with a larger opportunity to compete on a global stage.”

Nez Gebreel, CEO, Dubai Design and Fashion Council, adds “Being backed by a prestigious brand such as Vogue gives our nominees a tremendous opportunity to showcase their talent and creativity on the global fashion scene, I am confident that the designers from this year’s edition of the Fashion Prize will contribute to strengthening the region’s authority internationally.”