Dubai-based communications agency, expose-communications has secured the PR account for Shark Tank’s PhoneSoap, a modern technology that sanitises items within minutes. Set to launch in the Middle East this month, PhoneSoap is a portable device available in three sizes to accommodate a range of items including phones, tablets, keys and headphones.
“We are very excited to be working with PhoneSoap and launching it in the region,” says Dana Abdelhadi, Managing Partner, expose-communications. “It is such a unique and revolutionary product that we think will really take-off here. It is a gadget that we can see being popular by everyone. Our team will be working across all media to launch the brand and build its presence in the Arab world.”