Elevision expands into Abu Dhabi


Elevision Media has officially completed its first Abu Dhabi installation in Marina Square. The installation is phase one of the digital platform’s expansion into Abu Dhabi, following the rapid growth of its Dubai network. Located in Reem Island, the digital-out-of-home (DOOH) media solution inside elevators of towers in the development has increased Elevision’s network by 14, taking the total number of towers operated across Dubai and Abu Dhabi to over 100.

“Today I am pleased to announce that Elevision is live in over 100 of the UAE’s premium commercial and residential towers and is reaching an audience of over 115,000 unique viewers,” says Nial Sallam, CEO, Elevision Media. “The growing popularity of DOOH media with its tactical flexibilty is fast becoming a ‘must have’ channel for media buyers and brand managers alike. As the region’s fastest growing DOOH network, Elevision is positioned at the forefront of this burgeoning industry platform and we are excited to be squarely focussed on our next phase of expansion as we zero in on our 200 tower milestone.”