The MENA Effie Awards (Effies), hosted and organised by MediaQuest, is now accepting entries for its ninth edition, set to take place on November 15, 2017. Aiming to recognise effective and innovative marketing in the region, the programme will honour brands across 29 industry-specific award categories, including a newly launched addition for the 2017 ceremony, ‘Renaissance’. Winners of the MENA Effie Awards 2017 will become part of the ranking process for next year’s Effie Effectiveness Index, a comprehensive global ranking of marketing effectiveness. The first deadline for entries is September 7, 2017, followed by the second deadline on September 14, 2017 and the final deadline on September 28,2017.
“We are delighted to be opening the call for entries for the ninth edition of the MENA Effies, which has become one of the most prestigious award programmes in the region’s marketing calendar,” says Alexandre Hawari, Co-CEO, MediaQuest. “The programme has been designed to encompass the entire marketing world and gives companies a real opportunity to display their innovative and effective approaches to everything ranging from sector-specific marketing to branded content and media ideas. The entries have been of an increasingly high calibre year-on-year and we are confident that 2017 will be no exception.”