Zaib Shadani has been appointed Associate Director in the Consumer division at Edelman. She will oversee the Arts & Culture and Luxury wings of the consumer practice.
With over nine years of PR experience, mostly in the Middle East, Zaib is an experienced strategist. Having spent five years with The Portsmouth Group as Lead Advisor and PR Counsel for a wealth of arts & culture clients, Zaib has also provided tactical oversight and media outreach for luxury, lifestyle and fashion related clients. She is a Cum Laude graduate from the University of Toronto and holds a Master’s degree from the University of Wollongong in Dubai.
“I feel privileged to be joining the Arts division of the world’s largest agency at a time when there is so much interest in the cultural movements happening across the Middle East,” says Zaib. “Edelman has a reputation for global excellence and innovative campaigns, and I look forward to being a part of their growing team.