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Initiative is a global communications network. We believe in four basic principles that guide everything we do. In today’s ever-changing world; we are brave in tackling our clients’ most serious issues, we are decisive with our insights, opinions and recommendations, we are fast and responsive to the changing world of business and we make the complex simple by applying clarity and focus to things that really matter. We aim to strip away the unnecessary layers of marketing complexity with an eye always on getting closer to our client’s customer. This approach is reflected in our talented and determined people, in our tools, throughout our processes and in our conduct.

Pink Building
2nd Floor
Khalifa Park
PO Box 77839
Abu Dhabi, UAE
+971 2 441 7300

MCN Hive
3rd Floor
Tecom Section C
PO Box 502149
Dubai, UAE
+971 4 445 4040