Danone announces media agency pitch

For the first time, three of Danone’s business units – Al Safi Danone, Danone Nutricia and Danone Waters – are to consolidate their respective media planning and buying within the Middle East region by appointing one media agency. Havas Media, Mindshare MENA and Initiative MENA are the agencies which have been invited to take part in the media pitch, which will be held October 29 – 30, 2014, in Dubai.

The media agency review will have a clear strategic ambition – to select an agency partner that will help the three Danone businesses to move from a purely broadcast model to a greater engagement model over the coming years. Danone aims to ensure that its media investments reflect the changes in the media landscape by collaborating with a strategic partner who will provide leadership in digital media, integrated strategic planning and value creation.

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