CSPR Group has secured the account to represent the Sassy Mama Dubai platform – sassymamadubai.com. Following the launch of Sassy Mama Hong Kong in 2009 and Sassy Mama Singapore in 2013, Sassy Mama Dubai is a comprehensive go-to guide for busy mums, covering everything needed to survive and enjoy motherhood in the city. CSPR Group will expand Sassy Mama Dubai’s presence across the UAE’s media landscape, using a combination of social media and marketing tools to highlight the website’s unique characteristics.
“We are very excited to have been selected as the PR and marketing representative of Sassy Mama Dubai,” says Danielle Wilson Naqvi, Managing Director, CSPR Group. “Having seen Dubai grow and develop over the last 19 years, I am always on the lookout for ideas and concepts that will instantly take off in this vibrant, dynamic society. From our initial discussions, I knew Sassy Mama Dubai’s concept had Dubai written all over it. With a strong team and a solid infrastructure already in place, Sassy Mama Dubai is entering the market at the right time and we at CSPR Group look forward to spreading their story.”