Dubai-based digital communications agency, Create Media Group has welcomed Salma Ihab and Asima Majeed following the launch of the group’s customer relationship management (CRM) department. Salma joins the team as Account Director, with over eight years of experience in the region’s digital and social industry and having previously worked with Meraas, Magrabi Hospitals and Al Futtaim Group. In her new role, she will work alongside the digital team to define the requirements for effective use of CRM and its infrastructure, as well as devise and execute B2B and B2C environments to encourage customer retention and loyalty.
With a Bachelor’s degree in Business Management from Heriot-Watt University and seven years of experience managing digital campaigns, Asima will also join the team as Account Manager, having previously worked with Fitness First Middle East as Marketing Operations Manager. In her new role, she will work on Create Media’s key accounts with a focus on email and display marketing.
“As we become increasingly data driven and signified by our new CRM department as well as soon to be announced software partnerships, it is essential to make sure we maintain our focus on hiring great people,” says Tom Otton, Managing Director, Create Media Group.