CNN is set to launch a new feature strand called Traders, which tells the stories of individuals who trade goods and services across borders. CNN plans to cover the stories behind the global import and export markets by meeting characters who passionately believe in their business to trade products and services overseas. In each report, CNN audiences will also gain valuable business information to put each story in context of international trade and commerce. Traders will run as a fortnightly segment that is part of CNN International’s The Business View with Nina Dos Santos and CNN domestic’s CNN Newsroom Weekend.
“Traders is a content strand that makes sense of the drivers behind international trade in the context of globalised, connected business,” says Ellana Lee, Senior Vice President, CNN International. “By telling the stories of the passionate, innovative people working in global trade, CNN will bring import/export markets to life and show why this affects us all. Traders will add an intruiging angle to our wider business programming.”