CNN has launched new Snapchat show, The Update globally. The new daily show will provide a rundown of the biggest news from CNN’s anchors, correspondents and reporters from around the world to be published throughout each day and time zone as well as feature rolling updates as breaking news segments. The show will be featured on Snapchat’s shows section and would be accessible by Snapchat users and subscribers of The Update.
“In today’s news environment, people are hungry for news and they want a quick update of where things are at within one tap of their phone,” says Samantha Barry, Executive Producer for Social and Emerging Media, CNN. “So, we’re serving that up, speaking their language and delivering it in beautiful, vertical, mobile friendly video.”