Cheil MENA has secured the account to handle the social media mandate for Bayer Middle East. Founded in 1863, Bayer is a global life science company with competencies in the areas of healthcare and agriculture and an aim to improve the quality of life through research and development activities. Cheil will be responsible for building and managing the regional Facebook profile of Bayer in the MENA region as well as providing strategic creative services to raise awareness of the brand amongst its external and internal stakeholders and across the region.
“This is an exciting phase for us, partnering with such a renowned entity as Bayer to evolve and expand their communications approaches,” says Simon Ashwin, Chief Digital Officer, Cheil MENA. “Our use of data to drive audience and creative performance enables us to tailor engagement strategies across the region.”