Brazen wins Wi-5 account

Brazen has secured the PR account for Wi-5, the proximity-based interaction and content delivery expert. The patent-pending, end-to-end mobile engagement software solution company provides branded content to mobile devices, offering nearby audiences instant access to engaging content and immersive interaction via smartphone or tablet without need for an app, download or access to the internet. Brazen’s Dubai office will handle all of Wi-5’s consumer and trade PR activity moving forward, with the aim of increasing brand awareness for the company across the Middle East.

“Brazen is famous for achieving great results through its strength in media relations and inspired creativity,” says Richie Stote, Spokesman, Wi-5. “It is also well versed in dealing with technology PR – making the agency the ideal choice for us as a PR partner.”

Louise Jacobson, Managing Director, Brazen UAE, adds “Wi-5 is right at the cutting edge of new mobile technology. It is also one of the most innovative clients we have worked with. We are absolutely thrilled to have been chosen to handle the PR for this exciting brand and truly believe in the technology at the heart of its offer.”