The recently launched Dubai office of Manchester-based agency Brazen has signed STEP Conference as its first client in the Middle East. With more than 2,000 attendees from across the globe, STEP Conference is returning to Dubai next month and has selected Brazen to handle its PR & Content Marketing.
Brazen will be tasked with engaging local and global media and influencers pre, during and post event with a clearly defined outreach strategy and live, ‘as it happens’ content creation on the day.
“STEP is so much more than a conference and we’re thrilled to come on board and bring alive everything it has to offer,” says Louise Jacobson, managing director of Brazen. “Having launched in the UAE only last month, this is Brazen’s first big win and we couldn’t have asked for a more exciting opportunity to demonstrate our ability, not just within traditional PR, but in the digital and social spaces within which we excel.”
Ray Dargham, founder of STEP Conference comments: “STEP Conference is the region’s most disruptive tech, gaming and design event, so it was only fitting that we chose an equally disruptive PR partner.