BrandAid launches social media department

Medical brand consultancy BrandAid has launched a new social media department, adding to its existing offering of marketing services. The company, based in Dubai, was founded in 2014 and specialises in offering branding and marketing to the healthcare sector. BrandAid’s new team of social media strategists and designers will aim to assist brands with campaign integration and event attendance, while ensuring the communication of brand messaging in a cost-effective way.